Branding
Olive oil is the precious golden liquid that that stems from the mythic time of ancient Greece. The product family of extra virgin olive oil, comes after the mythic name of Nefeli. All the high end olive oil products of the company are given unique names and follow the same branding strategy and architecture.
Nefeli in Greek mythology
Nefeli (or Nephele) was the goddess of Hospitality. Nefeli was the wife of King Athamanes and mother of Phrixus and Ellie. Nefeli sent a winged golden ram to save her two children. While the winged ram was flying above sea Ellie fell and at that point, the sea named "Hellespont". Phrixus continued his flying trip and he arrived in Colchis, where he gave the ram with the golden fleece to King Aeetes and married his daughter, Chalciope. |